Turn leads into customers

Every lead or customer message can become a managed conversation. CtrlLane lets AI use your business knowledge, choose the next best action, and keep your team informed across every connected channel.

Promotional credits included
Instagram + WhatsApp repliesAI calls + messagesInvoices + remindersTranscripts + next actions
Connected channels continue each customer conversationA source creates one mobile contact record. The selected campaign channel uses business knowledge and contact context to continue the conversation.Lead can start hereSelected channel continuesAd formMeta, GoogleInstagramDirect messagesWebsiteForms, QRMissed callInbound leadCSV uploadLead listBusiness APISynced contactWebhookInstant eventMobile contact+91-99999-99999Agent contextknowledge + contact + campaignInstagramDirect messagesWhatsAppChat + mediaVoice CallCall when usefulSMSComing soon
1Lead source

DM, WhatsApp, ad, website, call, API, upload, or webhook.

2Agent context

Checks knowledge, contact context, and campaign rules.

3Follow-up

Instagram, WhatsApp, AI voice, or human handoff.

One place for every lead

A lead can start as an Instagram DM, WhatsApp chat, ad form, website form, missed call, API event, webhook, or uploaded list. CtrlLane keeps it as one customer record with source and campaign context.

Meta and Google ads
Social messages
WhatsApp chats
Website forms
Missed calls
CSV uploads
Business API
Webhooks

Choose how to follow up

You choose the channel for each campaign. AI can reply on Instagram or WhatsApp, place a call, and save the outcome on the contact.

Instagram DM
Instagram

Reply to Instagram DMs and keep the conversation linked to one contact.

Chat + media
WhatsApp

Answer questions, share products, and collect buying intent.

Voice pitch
Voice Call

Call leads, pitch, remind, and save the transcript.

Planned
SMS

Coming soon.

Replace repetitive follow-up work

Cart recovery, callbacks, payment reminders, renewals, and support updates used to need a large calling and chat team. Now AI can run the routine conversations and bring humans in only when needed.

Automate routine work while your team stays in control.

01Recover sales

Follow up on abandoned carts, old leads, and unanswered enquiries.

02Call and message

Use Instagram, WhatsApp, or AI voice based on the campaign.

03Send reminders

Use structured contact and billing data for dues, renewals, invoices, and next steps.

04Show the full story

Keep transcripts, chats, summaries, and next actions on every lead.

Connect knowledge once. Let AI use it everywhere.

Upload catalogs, price sheets, FAQs, policies, CSV files, or connect business systems. AI checks the right information before it replies or calls.

Contact contextKnow the customer

Source, campaign, stage, past replies, and owner.

Business knowledgeKnow the offer

Products, prices, media, FAQs, policies, and files.

Next actionMove the lead forward

Reply, call, remind, hand over, or mark ready for sales.

See what each lead wants

Every call and chat becomes a short decision view: transcript, summary, interest level, objection, and next action.

Voice, WhatsApp, and Instagram transcripts
AI summary, interest level, and next action
Humans step in only when useful
Reports show spend, delivery, and campaign outcome

Build through the API

Public docs are available without login. Generate secure API keys from the console, then create agents and assign WhatsApp automation from your backend.

Open API docsIncludes copy button and LLM context download

Ready to test your first lead flow?

Add your business, connect a channel, and test with promotional credits.